Sarah Robertson
Board Director
Sarah is a hands-on strategist and Thought Partner who helps business leaders and organizations tackle their toughest challenges and build sustainable positive workplaces. With more than two decades of successful strategic communications and transformational leadership programs in her arsenal, she knows how to navigate uncertainty & complexity, successfully driving alignment, connecting stakeholders with high expectations, accelerating transitions, and closing trust gaps. Her work, grounded in business acumen, positive psychology, and the principles of trust, Creates Capacity and Uncovers Possibility.
She is recognized as one of PR News’s Top Women: Industry Champion 2024 and Ragan Communications & PR Daily’s Top Women in PR: Crisis Navigator 2021. She has overseen successful corporate communications & social responsibility mandates for mid-to-large organizations with global or national reach in the Greater Toronto Area, the New York metropolitan Tri-state area, and the Halifax Region. As an entrepreneur since 2021, her clients in sectors such as global digital business services, life sciences and pharmaceuticals, healthcare, not-for-profit, global standards, and manufacturing trust her to work behind the scenes to help them achieve their goals with Integrity and Authenticity.
As a lifelong learner, Sarah's most recent certifications include Building Positive Workplace Cultures (Dalhousie) and Lumina Learning Practitioner (Spark). She is also an Accredited Business Communicator (IABC) and is Prosci® certified.
Sarah maintains excellence in strategic communications and advances the profession through her contributions as a member of the Canadian Public Relations Society of Nova Scotia's Board of Directors, judge for the International Association of Business Communicators/Toronto Ovation Awards, member of the Public Relations Society of America, and a Registered Research Panelist with the Commission on Public Relations Education.
Born and raised in south-western Ontario, Sarah and her family now live in the Prospect Communities of Nova Scotia's south shore with their beloved rescued black-and-tan hound, Beau.