Michelle Archer, founder of Archer Consulting, and a graduate of The University of Western Ontario brings with her over 20 years of digital, marketing and advertising experience. She has experience on both client and agency side on such brands as Nike, LoyaltyOne, McDonald’s, Unilever, Canadian Tire, Rogers Communications, Cystic Fibrosis, University of Toronto and Oracle. She has an intimate understanding of digital and social in both B2B and B2C space and a breadth of industry experience in Healthcare, Education, Not For Profit, Telco, CPG, Food Services, Technology, and Retail. She has worked with talented creative teams resulting in various awards such as the Applied Arts, Bessie and POPAI for her work on McDonald’s and Rogers Communications respectively.

Michelle has also completed her first manuscript for middle grade readers, and is launching a Writers Retreat with good friends Donna Frietas and Andrea Jo DeWerd. She sits on the board of POV, a not-for-profit dedicated to helping talented young BIPOC adults who are denied access to careers in TV, film and advertising. Michelle is the co-creator and producer of the Unsinkable Youth COVID CTV special. When she isn’t writing, you can find her on her Peloton, in front of her iPad binging on TV shows or snuggled up with a book.